Profitbase Announces release of Retail Foundation

Flexible and Modular Business Intelligence foundation for Retailers using Microsoft Dynamics® AX for Retail or LS Retail NAV systems

Sandnes, Norway - February 21, 2011 - Profitbase AS a technology leader in delivering rapidly deployed data warehouse, business intelligence (BI) and planning solutions to retailers, healthcare providers, manufacturers, and many other markets throughout the world, today announced the release of their Profitbase Retail Foundation Business Intelligence (BI) solution.

Profitbase will be exhibiting and demonstration the Profitbase Retail Foundation BI Solution at EuroShop in the Microsoft Corp Booth, Hall 6, in Stand #157.

The Retail Foundation BI solution is designed to be at the center of a retailer’s information strategy due to its flexible and modular design that enables it to be quickly installed and to grow as the retailer’s business and information needs grows. Once deployed, Profitbase Retail Foundation provides retailers with a rich set of reports and metrics for inventory, category and store sales out of the box, empowering decision makers with the decision support information they need to optimize performance.

Retail Foundation BI is integrated with both the Microsoft Dynamics® AX for Retail POS system and the LS Retail NAV POS system.  The integration enables the solution to be very quickly installed, in usually less than one week.  Using Profitbase tools, the Microsoft SQL Server based system, is easily enhanced to address each retailer’s unique requirements.

Profitbase Retail Foundation Key Benefits:

• Flexible and Modular Foundation for a Retailer’s Information Strategy
• Designed to grow as the Retailer’s business and information needs grow
• Rich Set of Out-of-the-Box Metrics for Inventory, Category and Store Sales
• Installs very quickly
• Allows for quick customizations to serve and control your self-service BI strategy
• Integrated with Microsoft Dynamics AX for Retail R2
• Integrated with LS Retail NAV POS Systems

Profitbase Retail Foundation BI solution delivers a very rich set of metrics to retail decision makers based on their role in the organization. For example, Store Managers can monitor inventory levels, employee performance, promotional campaigns, discounting, and much more. Retailers who deploy the Profitbase Retail Foundation solution have access to better, more current information enabling them to be more agile and to make better and faster decisions helping them to reduce inventories, reduce out-of-stock occurrences and improve turnover. The result is higher customer satisfaction and a competitive edge in securing customer loyalty while increasing margins and revenue.

"We designed Retail Foundation to be very quickly installed and to be the foundation for a retailer’s information strategy. Out of the box, the solution provides a tremendous amount of information, but information from other system and customizations are also easy to do. This allows the solution to be quickly and easily enhanced and grow as the business grows and their information needs grow and change," notes Ole Kristian Samuelsen, Retail Product Manager for Profitbase.

"Profitbase Retail Foundation will expose important information to decision makers, that is today hidden in their business  systems, enabling them to see and act on problems very quickly The result is their inventory levels are optimized, and they will see improvement category and store performance," comments, Arne L. Okland, CEO, Profitbase AS.

About Profitbase
Profitbase, a Microsoft Gold Certified Partner, is a technology leader in delivering rapidly deployed business intelligence (BI) and planning solutions to retailers, manufacturers, healthcare providers, and many other markets throughout the world.  Their solutions deliver a rich set of metrics and key performance indicators that empower decision makers with the information they need to easily monitor and optimize their operations. Profitbase solutions are quickly deployed using their software tools and out-of-the-box templates significantly reducing deployment times, cost and risk. To learn more about Profitbase, visit www.profitbase.com.

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Profitbase is a trademark of Profitbase AS. All other company, product or service names used herein are trademarks of their respective owners.